An independent performance marketing agency

We plan, buy and run paid media across search, social, video, programmatic and out-of-home — and we’re judged on the same numbers you are: cost per conversion, revenue, return on spend.

  • $13m+

    in ad spend managed.

  • 98%

    client retention.

  • 2021

    Southern Phone — advertising partner since 2021.

  • 52%

    NOVUS Glass — cost per conversion down 52%.

Performance marketing means every dollar of media has a job, and we can show you whether it did it. Gudu plans, buys and runs paid media for Australian businesses of every size, from ASX-listed companies to a single-territory franchisee. The person who plans your account is the person who runs it, day in, day out.

We’re independent. There’s no holding group above us and no inventory of our own to sell, so no group media deal decides where your budget goes before your brief does. The plan starts from your numbers: what a customer is worth, what a conversion costs, where the growth actually is. The channel mix follows. If a channel isn’t earning its budget, we’ll say so and move the money.

The accounts show it. NOVUS Glass came to us with Google Ads spending for the sake of it; a rebuild cut their cost per conversion by 52% while total spend fell 25%. m|devices asked us to take a clinical B2B brand direct-to-consumer, and our Google, LinkedIn and Meta campaigns drove the sample requests their whole strategy was built around, with 220k professional impressions in a single month on LinkedIn. Campaigns here are worked on daily and reported without spin.

Eight capabilities

Select a row · go deeper

Display, digital out-of-home and audio bought through demand-side platforms, with the targeting logic explained in plain English.

  • DSP buying
  • Display
  • Digital OOH
  • Audio
  • CTV
Go deeper — Programmatic

Media strategy, planning and buying: where the budget goes, why, and what each channel is expected to return.

  • Media strategy
  • Channel planning
  • Budget allocation
  • Media buying
Go deeper — Strategy

Audience research and brand tracking that settles who you’re talking to before a dollar is committed.

  • Audience research
  • Brand tracking
  • Research consulting
Go deeper — Research & Insights

Billboards, transit and street furniture planned against real audience movement and bought at independently negotiated rates.

  • Billboards
  • Street furniture
  • Transit
  • Rate negotiation
Go deeper — OOH

Statistical measurement of what each channel actually contributes to sales, so budget calls stop being arguments.

  • MMM
  • Attribution
  • Incrementality
  • Budget modelling
Go deeper — Marketing Mix Modelling

Selected work

Southern Phone

Southern Phone and Gudu company logos
  • Advertising
  • Strategy
  • Media buying

Southern Phone

Southern Phone’s paid media was mismanaged and neglected when they came to us in 2021. Attribution was broken, and campaigns were being set up then left to spiral.

We rebuilt their media strategy, planning and buying from the ground up, introduced continuous creative A/B testing and reworked targeting, bidding and placements. Account CPA fell by $22, and the results held: Southern Phone has since lifted its investment 68% year-on-year and is still a client today.

Read the Southern Phone case study

Also on the client list: m|devices and NOVUS Glass.