Southern Phone stands out as a leading provider of comprehensive communication services, including fixed line, mobile, and Internet, in regional Australia.
Services
Client
Year
Website
💡 Jacqueline Jansse | Marketing Manager
“Working with Gudu for our digital marketing campaign strategy has been a seamless experience. Their expert planning, creative thinking coupled with their excellent communication skills and on time execution with every results-driven campaign make it a pleasure to work with this team.”
Challenge
Southern Phone faced a significant challenge with their paid media accounts, which were not only mismanaged but also underperforming.
The company was grappling with attribution issues, unable to effectively track where users were coming from or how they were navigating to the website. Creative assets were inconsistent, with no unified design language, as they were being produced by a mix of agencies, in-house teams, and automated processes. Furthermore, the campaigns suffered from a lack of maintenance; they were often set up and then neglected, leading to spiralling costs and diminishing purchases.
This was compounded by the reliance on third-party programs for optimisation, which lacked the nuanced touch that human oversight could provide.
Solution
Complete re-build of the media strategy, planning and buying.
Our comprehensive solution involved a complete rebuild of Southern Phone’s media strategy, planning, and buying processes.
We introduced creative A/B testing to continuously test and optimise ad creatives, enhancing click-through rates and conversions. A strategic overhaul of targeting, bidding, and ad placements was implemented to increase ROI and reduce wasted spend.
We also committed to nourishing the campaigns with ongoing analysis and insights, ensuring that performance improvements were not just one-off but part of an ongoing strategy to drive growth and success.
Result
$22 decrease in account CPA with a whopping 68% increase in spend beating all KPIs.
The results were clear and impactful: Southern Phone saw a $22 decrease in account CPA, coupled with an impressive 68% increase in ad spend, indicating that our efforts significantly beat all KPIs.
We achieved continuous improvement through the consistent refinement of campaign performance, ensuring maximum ROI. Our targeted optimisations unlocked growth potential, allowing for strategic expansion and scaling of efforts.
The success of the account was so pronounced that the business confidently reinvested an extra 68% in spend year-over-year, a testament to the trust in our strategies and the tangible outcomes we delivered.
