Transforming Connections: How We Helped a Medical Brand Thrive in the DTC World

Challenge
A prominent medical brand, traditionally focused on B2B interactions, decided to add a DTC side to the brand.
This strategic shift required a robust digital strategy to effectively reach and engage their new target audience. However, their previous agency failed to deliver measurable results, with no transparency in metrics and months of ineffective planning, leading to wasted budget and missed opportunities.
Solution
Driving Conversions, Visibility, and Engagement Across Google, LinkedIn, and Meta
With Google Ads, we focused on targeted ad campaigns to drive traffic and conversions.
We then used LinkedIn Ads for top-of-funnel (TOF) activities to maintain visibility within the professional community – no matter where their customers were a long the buying cycle.
Lastly, we used Meta Ads to designed engaging campaigns aimed at capturing the attention of potential consumers on social media platforms who may not have been actively searching for the brand’s products online.
Result
The implementation of our digital strategy yielded great results
Google Ads: Over a span of three months, our campaigns generated 13.8K impressions and 1.36K clicks. This high engagement rate led to numerous sample fill forms, successfully fulfilling the brand’s DTC goals.
LinkedIn Ads: Our TOF activities on LinkedIn were exceptionally effective, achieving a staggering 220K impressions in just one month. This exposure significantly increased brand awareness among professionals within the target market.
By executing a well-rounded digital strategy, we not only transitioned the brand smoothly into the DTC space but also ensured sustained visibility and engagement within their B2B segment. The clear, measurable outcomes demonstrated the efficacy of our approach and provided the client with actionable insights for future campaigns.
Our work with m|devices has led to future investment into the brand’s digital strategy for years to come, signifying how important digital can be for a DTC & B2B mix.



