Branding services built to be used
A brand identity is only as good as its hundredth application. We design the logo, colour, type and voice, write the rules that keep them consistent, and then apply them ourselves in the ads, pages and documents we make for you.
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2021
Southern Phone — creative from three different sources unified under one design language; partner since 2021.
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2025
Revolve Partners — premium identity carried onto a new digital presence, launched 2025.
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98%
client retention across the agency.
What you get
Every project. No upsells
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A positioning summary
One page: who the brand is for, what it stands for, and why anyone should care, agreed before design starts.
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A complete logo suite
Primary mark, secondary marks and favicon, supplied as vector masters plus RGB, CMYK and mono versions in every format you’ll ever be asked for.
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Colour and type system
A colour palette and type system, with fonts licensed in your name and contrast checked for accessibility.
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Brand guidelines
Logo clearspace and minimum sizes, colour and type rules, layout principles and tone of voice, written so a new supplier can apply the brand correctly without ringing us.
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Core templates
Email signature, presentation deck, social profiles and cover images.
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Real applications
The identity mocked up in an ad, your homepage and a letterhead, rather than floating on a moodboard.
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Full source files
Organised and handed over. You own the artwork outright.
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A rollout checklist
Covering every place the old brand currently lives.
How we do it
6 steps
Mark Hebblewhite, our Design Specialist, leads every identity project, so the person you brief is the person who designs. We start with a working session on your business, your customers and your competitors, and an audit of every place your current brand appears. If the real problem is positioning rather than design, we say so here.
Positioning before pixels. We write the one-page positioning summary and get it signed off before anything is drawn. A logo can’t fix a brand that doesn’t know what it stands for; when the strategy question is bigger than a page, our brand strategy service handles it properly first.
Two to three distinct directions, built in Adobe Illustrator and Figma, each shown in place on your homepage, in an ad mock-up and on a printed document. You choose based on how the brand will actually be seen, not on which slide looks best in a deck.
The chosen direction is refined through agreed rounds, then stress-tested where identities usually break: 16-pixel favicons, single-colour print, dark backgrounds, accessibility contrast, and the crowded feed of a paid social placement.
We build out the palette, type system, templates and tone of voice, and write the guidelines document. This is the part cheap logo work skips, and the reason cheap logos drift into inconsistency within a year.
Files handed over organised and complete, plus the rollout checklist. Because we also run media, build websites and produce print for our clients, we’re often the ones applying the identity afterwards. We design things we’ll have to live with in market.
Case study
Southern Phone
Southern Phone
When Southern Phone came to us, their creative was being produced by a mix of agencies, an in-house team and automated processes, with no unified design language across any of it. We rebuilt their advertising from strategy down, bringing every asset under one consistent system with continuous A/B testing to prove what worked. Account cost per acquisition fell by $22, and Southern Phone went on to lift its investment 68% year on year.
Supporting reading: brand marketing lessons from Airbnb’s strategic shift.
Read the Southern Phone storyQuestions, answered straight
FAQ
Honest market ranges: a freelancer logo runs a few hundred to a few thousand dollars; a studio identity system typically lands between $10,000 and $50,000; big-agency rebrands go well past that. The price difference is mostly the system (research, applications, guidelines) rather than the logo itself. We quote a fixed price after a scoping call, so the number can’t creep once work starts.
Plan on four to eight weeks from kick-off to handover for a full identity: discovery and positioning in the first fortnight, design directions by week three or four, then refinement, guidelines and file preparation. A logo-only job is faster; a rebrand with rollout across a website, fleet or packaging takes longer. Your feedback turnaround is usually the biggest variable, so we agree review dates up front.
You own the artwork outright the moment the final invoice is paid: every source file, in every format, with fonts licensed in your name. We don’t license anything back to ourselves, and we don’t charge a fee to release master files later. Trademark registration is a legal process handled by your lawyer or IP Australia directly; we supply the exact mark variants and file formats the application needs.
Ask to see identities in use — real ads, websites and documents from past clients, not just the reveal graphics. Ask to read a guidelines document they’ve written, because that’s where the thinking shows. Ask who will actually design your work, and whether that person is in the room. An agency that only shows you logos on black backgrounds is selling you the deck, not the brand.
If the positioning still holds and the mark is recognised, a refresh (a tightened logo, updated palette and type, proper guidelines) preserves the equity you’ve paid years to build. A full rebrand is for when the business has genuinely changed: new market, new offer, a name that no longer fits, or baggage the brand can’t outrun. Discovery settles this question honestly before you commit either way.
Yes, and we often do. We’ll apply an existing identity across ads, web, print and templates exactly as its guidelines intend, and flag the gaps most guidelines have, like a missing social-safe logo version or colour pairings that fail accessibility checks, then fill them with the original design intact. Your brand doesn’t need redesigning just because you’ve changed agencies.