--- title: "Digital Production: Banners, EDMs & Landing Pages | Gudu" description: "The production desk behind our web and advertising work: HTML5 banners, EDMs, landing pages and CMS builds, QA'd to spec and shipped on deadline." canonical: https://gudu.com.au/services/technology/production/ --- # Digital production Production is the build work between an approved design and a live asset: HTML5 banners, EDMs, landing pages and CMS updates, coded to spec, tested, and delivered on the campaign's deadline rather than after it. **Proof** - [Southern Phone](https://gudu.com.au/southernphone/) — full-service partner since 2021, production running through the account - 98% client retention across the agency ## What you get - **HTML5 display banners.** The full Google Ads and programmatic size set built from one approved design: animated, under each platform's weight limit, click tags wired and verified. One concept becomes every slot on the media plan. - **EDM builds.** EDMs (marketing emails) coded as reusable templates and tested across the mail clients your list actually opens in. What renders in the design file also renders in Outlook. - **Landing pages.** Campaign pages built on your CMS or as standalone pages, with forms, tracking and analytics wired in before launch. - **CMS builds and updates.** New pages, content changes and template amends inside your existing WordPress, Shopify or custom CMS, done by developers rather than whoever had a spare hour. - **Resizing and versioning at volume.** An approved master turned into every crop, language or offer variant the plan calls for, under a naming convention the media team can trace in reporting. - **Tracking and QA.** UTMs, pixels and click tags checked against the media plan before anything goes live. Untracked clicks are spend you can't account for. - **Every file, yours.** Source files, exports and repositories handed over. Nothing is held back to keep you on a retainer. ## How we do it 1. **Collect the specs first.** Before we quote, we gather the placement list, ad-server spec sheets, CMS access and brand files. Production goes wrong at handover, so we start there. If we also run your media or built your site, most of this is already in the building. 2. **Build from the master.** Designs come from our creative team or yours; Figma and Adobe Creative Cloud files both work. Our web development team hand-codes the HTML5, EDM and page builds, and the banner set is generated from one master so a late copy change doesn't mean thirty separate edits. 3. **QA against the real environment.** Banners are checked against each platform's weight and animation rules, EDMs rendered across major mail clients, pages tested on actual phones and browsers. Click tags and tracking get clicked, not assumed. 4. **You approve on a preview.** Every asset goes up on a staging link before it ships. Amendments happen on the proof, at proof cost, instead of after launch at panic cost. 5. **Ship, version, archive.** Assets are trafficked to the platform or handed to your team, and everything is versioned in Git so any file can be found, amended or rebuilt months later without an archaeology project. ## Case study: Southern Phone Southern Phone has been a full-service partner since 2021, and production is the part of that engagement nobody sees: campaign assets built, versioned and shipped alongside the advertising and creative work, month after month, to the deadlines a live media schedule sets. > "Their expert planning, creative thinking coupled with their excellent communication skills and on time execution with every results-driven campaign make it a pleasure to work with this team." — Jacqueline Jansse, Marketing Manager, Southern Phone [Read the Southern Phone case study](https://gudu.com.au/southernphone/) ## FAQ **What is digital production in marketing?** Production is the technical build stage that turns approved creative into working assets: coding HTML5 banners, building EDMs and landing pages, loading content into a CMS, and wiring the tracking. Design decides what an asset looks like; production decides whether it loads, renders, tracks and ships on time. Agencies rarely sell it separately, which is why campaigns so often stall between "approved" and "live". **How is production different from web development?** Scale and lifespan. Web development builds and maintains the site itself: architecture, templates, performance, the thing that lasts years. Production builds the assets that live on and around it: campaign pages, banners, EDMs, content updates, work measured in days and shipped in batches. Same developers here, different job. If you need a new site rather than assets for one, start at our [web development](https://gudu.com.au/services/technology/web-development/) page. **Can you build from designs made by another agency or our in-house team?** Yes, and a good share of our production work runs exactly that way. Send the Figma or Adobe files and the placement list, and we return spec-correct, named files your media team or ours can traffic directly. Anything in the design that won't survive the spec, like a font that blows the weight limit or a layout that breaks at 300×50, gets flagged before we build it rather than after it bounces. **How fast can you turn production work around?** A full banner set from an approved master typically takes days, not weeks; EDMs and landing pages usually one to two weeks depending on testing rounds and CMS access. The honest variable is approvals — ours is rarely the slow lane. For always-on accounts like Southern Phone, production is scheduled against the media calendar, so assets are ready before the flight starts. **How much does digital production cost?** We quote per batch, scoped on asset count and complexity: a resize is cheap, a coded EDM template or tracked landing page is not, and the quote says which is which line by line. Accounts with steady output usually move to a monthly production retainer, which beats per-job pricing once volume is regular. Either way you approve a number before we build anything. **What specs and formats do you cover?** Whatever the placement list demands: the standard Google Ads and programmatic display sizes as HTML5 under each network's weight and animation limits, social-platform specs, EDM builds for the major mail clients, and pages for WordPress, Shopify or a custom stack. We work from the actual spec sheet for each platform, so files don't bounce back at trafficking. ## Related services - [Technology](https://gudu.com.au/services/technology/) — up a level, all our technology services - [Web development](https://gudu.com.au/services/technology/web-development/) — web development for the site these assets live on - [Static ad creative](https://gudu.com.au/services/creative/static/) — the design side of the banner work - [Programmatic](https://gudu.com.au/services/advertising/programmatic/) — programmatic advertising, where the banner sets run - [Content management](https://gudu.com.au/services/client-services/content-management/) — content management for ongoing site upkeep [Let's talk](https://gudu.com.au/contact/)