---
title: Technology & Digital Services Agency Australia | Gudu
description: SEO, GEO, web development, CRO and analytics for Australian businesses, from the team embedded in AGL's own search programme.
canonical: https://gudu.com.au/services/technology/
---

# The technology side of an Australian digital marketing agency

How people find you, what they land on, and whether any of it worked. Our technology team treats those as one job, and runs all six capabilities that way.

**Proof**

- [AGL](https://gudu.com.au/agl/) — average search position up 58% in the first six months
- [AGL](https://gudu.com.au/agl/) — 14.5k features in Google's AI Overviews
- [m|devices](https://gudu.com.au/mdevices/) — direct-to-consumer website strategy, design and build, 2024–25
- [Southern Phone](https://gudu.com.au/southernphone/) — digital partner since 2021

## Why Gudu

Technology is the half of marketing that has to actually work. It covers how people find you — SEO, and now GEO (generative engine optimisation, the practice of getting your brand cited in AI answers) — the website they land on, and the measurement that tells you what happened next. We run these as one discipline because in practice they are one. A ranking is worth little if the page doesn't convert, and no conversion number can be believed if the tracking behind it is broken.

We work embedded. AGL had enterprise SEO tools sitting idle because nobody internal had the specialist hours to run them, so our team joined their optimisation team and put the tools to work. Within six months, average search position had improved 58% and the brand held 14.5k features in Google's AI Overviews. That is how every engagement on this page runs: senior people inside your workflow, tools named, reporting you can check yourself.

The build work runs the same way. m|devices asked us to take a clinical B2B brand direct-to-consumer, and we led the strategy, design and project management of the new experience alongside their internal developers. Revolve Partners had no digital footprint at all; they left with a custom WordPress site built for speed, security and easy internal management. Every build ships with analytics configured, because a site you can't measure is a site you can't improve.

## Six capabilities

- [SEO](https://gudu.com.au/services/technology/seo/) — Technical audits, content and authority work from the team AGL embeds in its own search programme.
- [GEO](https://gudu.com.au/services/technology/geo/) — Generative engine optimisation: getting ChatGPT, Gemini and Google's AI Overviews to cite your brand, not just rank it.
- [Web Development](https://gudu.com.au/services/technology/web-development/) — Custom WordPress and ecommerce builds designed to convert, whether that's a lean brochure site or a full DTC platform.
- [CRO](https://gudu.com.au/services/technology/cro/) — Conversion rate optimisation: structured testing that turns more of the traffic you already have into customers.
- [Analytics](https://gudu.com.au/services/technology/analytics/) — Google Analytics 4 and Google Tag Manager configured and audited, so you can trust your numbers before acting on them.
- [Production](https://gudu.com.au/services/technology/production/) — The always-on production desk for banners, landing pages and site updates once the build has shipped.

## Selected work: AGL

AGL had invested in enterprise SEO software the business didn't have the specialist staff to use, just as AI search began rewriting the rules. We embedded our SEO team inside their digital optimisation team and split the work across technical foundations, content and GEO. Within six months, average search position improved 58%, clicks rose 22%, top-three keyword rankings grew 40% and AGL secured 14.5k features in Google's AI Overviews. The engagement is ongoing.

[Read the AGL case study](https://gudu.com.au/agl/)

## Related services

- [Paid Search](https://gudu.com.au/services/advertising/paid-search/) — paid search campaigns that land on the pages we build
- [Creative](https://gudu.com.au/services/creative/) — copywriting and creative for the pages search sends people to
- [Design](https://gudu.com.au/services/creative/design/) — design and identity work behind the builds

[Let's talk](https://gudu.com.au/contact/)