--- title: Conversion Rate Optimisation (CRO) Agency Australia | Gudu description: More customers from the traffic you already have. Conversion audits, landing pages and A/B testing for Australian businesses, with every result logged. canonical: https://gudu.com.au/services/technology/cro/ --- # The conversion rate optimisation agency that proves what worked CRO — conversion rate optimisation — is the work of turning more of the visitors you already have into enquiries and sales. We find what's stopping yours, fix it, and show you the evidence. **Proof** - [m|devices](https://gudu.com.au/mdevices/) — DTC website strategy, design and build (2024–25) - [Southern Phone](https://gudu.com.au/southernphone/) — digital partner since 2021 - 98% client retention - $13m+ in managed ad spend landing on pages we're accountable for ## What you get - **A conversion audit of your full funnel.** GA4 data, session recordings, form analytics and a page-by-page friction list, ranked by likely revenue impact rather than by how easy each fix is. - **Conversion tracking you can trust.** We verify or rebuild your GA4 and Google Tag Manager setup before optimising anything. Testing against broken numbers produces confident nonsense, so measurement comes first. - **Landing pages, designed and built.** New pages for campaigns, products or offers, on your CMS or as standalone pages, wired for measurement from day one. If the right answer is a new page rather than a patched one, we design and build it. - **A prioritised test backlog.** Every hypothesis written down with the evidence behind it, its expected impact, and its build effort, sequenced so the highest-value tests run first. - **Properly designed variants.** Our own designers and copywriters produce the challenger pages. You won't be A/B testing a button colour while your form loses half its starters. - **Tests called on the numbers.** One change measured against the original on real traffic, declared only when the result is statistically solid, then shipped site-wide when it wins. - **A test log and monthly report.** What ran, what won, what lost, and what each result taught us about your customers. Losing tests are reported with the same detail as winners. ## How we do it 1. **Verify the measurement.** Before touching a page, we audit your GA4 property and Google Tag Manager container and test every conversion event end to end. Most funnels we inherit are leaking data before they leak customers. 2. **Watch real sessions.** Microsoft Clarity recordings and heatmaps, GA4 funnel explorations, and form-level drop-off analysis. We watch where people hesitate, backtrack and abandon; that behaviour decides what gets tested, rather than anyone's hunch. 3. **Build the backlog.** Each finding becomes a written hypothesis, scored on evidence, expected impact and effort. You see the whole queue and why it's ordered the way it is. 4. **Design and build the variants.** Our designers and copywriters create the challengers in-house; builds go onto your CMS or into the testing platform. You review every variant before it faces traffic. 5. **Test and call it.** A/B tests run in a platform suited to your stack (VWO or Convert, typically). Where your traffic can't feed a split test, we use bolder changes measured before and after instead, and we tell you that's the method. 6. **Report and roll forward.** A monthly walkthrough of results, the updated log, and the next round of tests. The person presenting is the person who ran the work. ## Case study: m|devices m|devices sold through distributors and wanted to sell direct. We led the strategy, design and build of their DTC website, then ran the advertising that filled it, which meant every landing page, product path and form had to convert from day one and prove it in the numbers. The engagement is ongoing; funnel work continues alongside the campaigns. > "Gudu is more like a part of my team, than an external agency — my KPIs are their focus. They deliver results and are an absolute delight to work with." — Rebbecca Stewart, Marketing Manager, m|devices [Read the m|devices case study](https://gudu.com.au/mdevices/) ## FAQ **What does a CRO agency do?** A CRO agency works out why visitors leave your site without buying or enquiring, then fixes it. In practice that means auditing your analytics, watching real user sessions, forming hypotheses about what blocks conversions, redesigning pages and forms, and testing the changes against the originals. The output is a growing log of evidence about what makes your customers act. A redesign based on taste can't give you that. **What is a good conversion rate in Australia?** There isn't one number worth chasing. Ecommerce sites commonly convert 1–3% of visitors; lead-generation sites usually sit higher because a form asks less than a sale. The figure moves with industry, price point and traffic source. The benchmark that matters is your own: measure your current rate accurately, then beat it. A site that moves from 1.2% to 1.8% has grown revenue 50% without buying a single extra click. **How much does CRO cost?** Two parts. A conversion audit at a fixed fee first, which stands on its own: you get the findings and the ranked backlog whether or not we run the programme. Then a monthly fee for the ongoing work, priced on how many tests your traffic can actually support. We quote the programme after the audit, because quoting before it would be guessing at your test velocity. **Do we have enough traffic for A/B testing?** Possibly not, and it's better to know early. As a rough rule, a page producing fewer than a couple of hundred conversions a month will take too long to settle a classic split test. That doesn't shut you out of CRO. We switch methods: bigger, bolder changes measured before-and-after, session-recording research, and fixing outright friction that needs no test at all. **How long until CRO shows results?** The audit and research take the first three to four weeks, and the earliest wins often ship during them, because broken tracking and obvious friction don't need a test. First experiments go live around week four; each needs two to four weeks of traffic to settle. Judge the programme at three to six months, on the test log and your conversion rate, not on any single result. **Do you build landing pages or only test existing ones?** Both. We design and build landing pages from scratch, on your CMS or as standalone pages, with GA4 and Tag Manager tracking in place before launch. Pages we didn't build get the same treatment: audited, tested and improved. If a page can't be saved, we'll tell you a rebuild is cheaper than optimising it. ## Related services - [Technology](https://gudu.com.au/services/technology/) — up a level, all our technology services - [Analytics](https://gudu.com.au/services/technology/analytics/) — GA4 and Tag Manager setups your tests can rely on - [Web Development](https://gudu.com.au/services/technology/web-development/) — websites designed and built to convert - [Paid Search](https://gudu.com.au/services/advertising/paid-search/) — paid search campaigns pointed at pages that convert - [Copywriting](https://gudu.com.au/services/creative/copywriting/) — website copywriting for the variants we test [Let's talk](https://gudu.com.au/contact/)