--- title: Video Animation Services & Explainer Videos | Gudu description: "Animated explainer videos, motion graphics and corporate animation, made in-house in Australia. What you get, what it costs, and how we make it." canonical: https://gudu.com.au/services/creative/animation/ --- # Video animation services Animated explainer videos, motion graphics and corporate animation, storyboarded and produced in-house. We turn a complicated product into something a customer understands in ninety seconds. **Proof** - [Southern Phone](https://gudu.com.au/southernphone/) — full-service creative partner since 2021 - 98% client retention across the agency - In-house — every job scripted, designed and animated by people you can name ## What you get - **Animated explainer video production.** Script, voiceover, storyboard and animation for a 60–90 second video that explains what you do and why it matters. The format that earns its keep on your homepage, in sales emails and at the top of ad funnels. - **Motion graphics.** Kinetic type, animated infographics and charts that move, for launches, reports and social. Built on your brand guidelines rather than a template pack. - **Corporate animation.** Training modules, internal comms, onboarding and investor presentations. The dry material, made watchable. - **Animated social ads.** Six, fifteen and thirty-second versions cut per placement for Meta, TikTok and YouTube, with captions burnt in for sound-off viewing. - **Logo animation and brand stings.** A two-second animated mark for your video endings, presentations and channel branding. - **Web and interface animation.** Lottie files and lightweight loops your developers can drop straight into a site without wrecking load times. - **Voiceover and music, licensed properly.** You pick the voice from a shortlist we record against your script. Music is licensed for where the video will actually run, in writing. - **Every source file.** Project files, assets and masters are yours. If we part ways, you take the lot. ## How we do it 1. **Brief and script.** We start with the one thing the video has to get across, then our copywriting team drafts a script to a word count that fits the runtime. You approve the script before anything gets drawn, because that's the cheapest stage to change your mind. 2. **Storyboard and style frames.** Mark Hebblewhite, our Design Specialist, illustrates the key frames in Adobe Illustrator so you see the exact look of the finished video before animation begins. Changes here take minutes; the same changes after animation take days, which is why we hold for sign-off. 3. **Voiceover and sound.** We record the voiceover from a shortlist of voices you choose, and license the music track for the channels the video will run in. Locking audio first means the animation is timed to the read, not stretched to fit it afterwards. 4. **Animation.** The approved boards are animated in Adobe After Effects: character work, kinetic type, transitions and sound design. You review a full working cut rather than getting a surprise final render. 5. **Review and delivery.** Two structured review rounds are built into every quote, with your comments logged and answered line by line. Then we deliver the master, the social cutdowns, captions and all source files, and stay on hand for extra versions as campaigns evolve. ## Case study: Southern Phone Southern Phone has been a full-service partner since January 2021, with Gudu producing creative across the whole account. What began as a single engagement has grown well beyond the original brief. > "Their expert planning, creative thinking coupled with their excellent communication skills and on time execution with every results-driven campaign make it a pleasure to work with this team." — Jacqueline Jansse, Southern Phone [Read the Southern Phone case study](https://gudu.com.au/southernphone/) ## FAQ **How much does an animated explainer video cost?** In the Australian market, a professionally produced 60–90 second explainer runs roughly $3,000 to $15,000+, driven by style (simple motion graphics at the low end, full character animation at the top), script complexity and voiceover. We quote a fixed price per project with two review rounds included, so the number you sign is the number you pay. **How long does animation production take?** Four to six weeks for a standard 60–90 second explainer: about a week for script and storyboard approval, a week for voiceover and style frames, then two to three weeks of animation and reviews. Your approval speed is the biggest variable. If you have a hard launch date, tell us at the brief and we'll build the schedule backwards from it. **What's included in your video animation services?** Everything from blank page to delivered files: script, storyboard, style frames, voiceover recording, licensed music, animation, sound design, two review rounds, the master file, social cutdowns with captions, and all source files. The full list is under "What you get" above. If something you need isn't there, ask — we'd rather scope it upfront than surprise you later. **How long should an explainer video be?** Sixty to ninety seconds for most jobs. That's roughly 150–220 words of voiceover — enough to set up the problem, show the product and land one call to action. Past two minutes, completion rates fall away sharply. If your product genuinely needs longer, we'll usually argue for a short main video plus separate deep-dive videos rather than one long one. **Do you do 2D or 3D animation?** Our in-house work is 2D: motion graphics, illustrated character animation and kinetic type, which covers almost every explainer, ad and corporate job at a sensible budget. 3D costs multiples more and rarely earns it for this kind of work. Where a project genuinely calls for 3D, we bring in a specialist from our vetted partner network and stay accountable for the result. **How do I judge an animation agency?** Watch their reel and ask whose style it is — if every video looks the same, you're buying their template, not your brand. Ask who writes the script, because the words do more work than the drawings. And ask who owns the source files when the project ends. Our answers: the style is built from your guidelines, our writers script it with you, and every file is yours. ## Related services - [Creative](https://gudu.com.au/services/creative/) — up a level, all our creative services - [Video production](https://gudu.com.au/services/creative/video/) — corporate and social video, filmed rather than drawn - [Graphic design](https://gudu.com.au/services/creative/design/) — the design discipline behind the style frames - [Copywriting](https://gudu.com.au/services/creative/copywriting/) — website copy and video scripts - [Paid video](https://gudu.com.au/services/advertising/paid-video/) — YouTube and BVOD advertising, where animated video runs [Let's talk](https://gudu.com.au/contact/)