--- title: Social Media Advertising Agency Australia | Gudu description: Paid social across Meta, TikTok and LinkedIn, run in-house by an independent Australian agency. $13m+ in ad spend managed, 98% client retention. canonical: https://gudu.com.au/services/advertising/paid-social/ --- # Social media advertising agency We plan, build and run paid social across Facebook, Instagram, TikTok and LinkedIn. The people who set your strategy are the same people inside your ad account every week. **Proof** - $13m+ in ad spend managed - 98% client retention - [Southern Phone](https://gudu.com.au/southernphone/) — advertising partner since 2021 ## What you get - **Facebook and Instagram advertising.** Meta campaigns built full-funnel: prospecting, retargeting, and catalogue ads where your product suits them. Not one boosted post in a trench coat. - **TikTok ads.** Planned and bought for how TikTok actually works — native-feel creative, not recycled Meta assets with the logo swapped. - **LinkedIn advertising.** B2B targeting by job title, seniority, industry or a company list you give us. LinkedIn clicks cost more than Meta's, so we only recommend it when your deal size covers it. - **Ad creative made for the feed.** Statics and video cutdowns from our in-house design team, sized and versioned per placement. You approve everything before it runs. - **Tracking that holds up.** Pixel and Conversions API setup, GA4 events, and conversion values mapped before launch, so the numbers in your reports mean something. - **A structured testing programme.** Creative, audience and offer tests with a written log of what ran, what won and why. - **Plain-English monthly reporting.** Spend, cost per result, and what we're changing next month, walked through on a call. You still get the PDF; you just won't need it to understand what happened. ## How we do it 1. **Audit.** Jordan Parrello, our Advertising Director, goes through your existing ad accounts, pixel and GA4 himself. Before any contract, you get a written read on what's working, what's wasted and what we'd do differently. 2. **Strategy and measurement plan.** We agree the audiences, the budget split across platforms, and exactly which conversions count. Event mapping and the Conversions API are set up first. Ads don't launch into an account that can't measure them. 3. **Creative build.** Mark Hebblewhite, our Design Specialist, produces the statics and video cutdowns per placement, working from your brand guidelines. You approve every asset before launch. 4. **Launch.** We build the campaigns in Meta Ads Manager, TikTok Ads Manager and LinkedIn Campaign Manager under clear naming conventions, then QA everything against the measurement plan. 5. **Optimise.** Joseph Arboleda, our Digital Media Specialist, is in the accounts weekly: shifting budget to what's winning, retiring fatigued creative, feeding the test log. 6. **Report and re-plan.** Once a month we show you the numbers in your terms (leads, sales, cost per result) and set the next month's plan together. ## Case study: Southern Phone Southern Phone came to us in 2021 for advertising support. Five years on, we run digital campaigns across their marketing as a full-service partner. > "Their expert planning, creative thinking coupled with their excellent communication skills and on time execution with every results-driven campaign make it a pleasure to work with this team." — Jacqueline Jansse, Southern Phone [Read the Southern Phone case study](https://gudu.com.au/southernphone/) ## FAQ **How much does social media advertising cost?** Two costs: ad spend (paid to Meta, TikTok or LinkedIn) and management. We charge a flat monthly fee scoped to your spend and how much creative you need. On spend itself, we'd rarely start Meta below $2,000 a month; less than that and the platform can't gather enough data to optimise. **How long until paid social shows results?** You'll see data in week one and the platforms exit their learning phase within one to two weeks. But a reliable read — enough conversions to judge creative and audiences properly — takes two to three months. Any agency promising profitable results in a fortnight is reading noise. We set a target date for the first proper review at kickoff, in writing. **What's included in your social media advertising services?** Strategy, campaign builds in each platform's ads manager, ad creative (statics and video cutdowns), audience research, pixel and Conversions API setup, weekly in-account optimisation, and a monthly report walked through on a call. The full list is above under "What you get". If something isn't listed, ask — we'd rather say "not included" upfront than surprise you at invoice time. **Which platforms should my business advertise on?** It depends who buys from you. Broad consumer audiences: Facebook and Instagram, still the widest reach in Australia. Under-35s and impulse-friendly products: add TikTok. B2B with a decent deal size: LinkedIn, despite the higher click costs. We'll tell you in the audit which mix fits, and we've told clients to skip platforms before. One platform run properly beats four run thin. **How do I judge a social media advertising agency?** Ask three things. Do you own your ad accounts, or do they? (You should — walking away shouldn't cost you your data.) Who actually does the work — the person pitching you, or a team you'll never meet? And do they report on business results like cost per lead or sale, or vanity metrics like reach and engagement? Our answers: you own everything, the people on this page do the work, and we report the numbers you'd show your board. **Do you make the ad creative too?** Yes, in-house. Static ads, carousel sets and video cutdowns come from our design team, versioned for each placement and built to your brand guidelines. If you already have a creative team or assets you love, we work with those instead — we're not precious about it, only about whether the creative performs. ## Related services - [Advertising](https://gudu.com.au/services/advertising/) — up a level, all our advertising services - [Paid Search](https://gudu.com.au/services/advertising/paid-search/) — Google Ads and PPC management - [Paid Video](https://gudu.com.au/services/advertising/paid-video/) — YouTube and BVOD advertising - [Strategy](https://gudu.com.au/services/advertising/#strategy) — media strategy, planning and buying - [Static](https://gudu.com.au/services/creative/static/) — static ad creative and design - [Analytics](https://gudu.com.au/services/technology/#analytics) — conversion tracking and GA4 analytics [Let's talk](https://gudu.com.au/contact/)