---
title: NOVUS Glass Case Study | Gudu
description: NOVUS Glass is a global leader in the automotive aftermarket services sector. Check out how we helped bright their digital advertising to life.
canonical: https://gudu.com.au/novus-glass/
---

# Novus Glass

NOVUS Glass is part of Fix Network, the global leader in the automotive aftermarket services sector. NOVUS Glass can repair more windshields with greater optical clarity and structural integrity than any other system in the industry.

**Services**

- [Advertising](https://gudu.com.au/services/advertising/)
- Strategy

**Client:** Novus Glass

**Year:** 2024 - Present

**Website:** [novusglass.com](https://www.novusglass.com/en-ca/)

> “My time with Gudu,Jordan & adam has been nothing but exceptional. They’re very professional, courteous and knowledgable about their work”
>
> Armin Aojani | Franchisee

## Challenge

Novus Glass, a leading auto glass repair and replacement company, was facing significant challenges with their digital advertising efforts. Despite investing heavily in Google Ads, they were seeing poor returns on their ad spend. The company’s click-through rate (CTR) was a mere 0.82%, indicating that their ads were failing to resonate with their target audience. With a high cost per click (CPC) of $2.96 and a conversion rate of only 1.94%, Novus Glass was spending for the sake of it, resulting in an unsustainable cost per conversion of $58.48. This inefficient use of resources was hindering the company’s growth and profitability.

## Solution

To address these issues, we undertook a comprehensive overhaul of Novus Glass’s [Google Ads account](https://gudu.com.au/services/advertising/paid-search/). Our approach focused on creating highly targeted ad campaigns that spoke directly to the specific needs of auto glass repair and replacement customers. We conducted in-depth keyword research to identify the most relevant and high-intent search terms in this niche market. The ad copy was rewritten to emphasise Novus Glass’s unique selling propositions and to address common pain points of potential customers. We also implemented advanced targeting techniques, including geo-targeting and ad scheduling, to ensure the ads were shown to the right people at the right time. Additionally, we optimised the landing pages to improve relevance and conversion rates.

## Result

The results of our strategy were remarkable. By December, we had achieved a significant improvement across all key metrics. The click-through rate more than doubled to 1.84%, indicating that our ads were now much more relevant and appealing to the target audience. Despite a higher CPC of $4.94, which reflected increased competition for quality keywords, we managed to reduce overall spend by 25%.

Most importantly, conversions increased from 72 to 114, representing a 58% improvement.

The conversion rate skyrocketed by 274% to 7.27%, demonstrating that we were not just attracting more clicks, but higher-quality leads.

This efficiency gain resulted in a 52% decrease in cost per conversion, from $58.48 to just $27.54.

These improvements allowed Novus Glass to achieve better results with less ad spend, significantly enhancing their return on investment and positioning them for sustainable growth in their niche market.

Client results: Pace 49× organic growth · AGL 58% avg search position · Southern Phone $22 lower account CPA · m|devices 220k impressions in a month · Novus Glass 274% conversion rate · Pace 118,507 organic impressions · Novus Glass 52% lower cost per conversion · Southern Phone 68% more ad spend — [see all projects](https://gudu.com.au/work/)