# Gudu

> Gudu is an independent digital marketing agency in Australia. We do SEO and GEO, paid search and social advertising, creative production and web design for clients including AGL, Southern Phone, NOVUS Glass, m|devices and Pace.

Every page has a plain-markdown version at `index.md` relative to its URL (linked below); drop the `index.md` for the HTML page.

## Pages

- [Home](https://gudu.com.au/index.md)
- [About us](https://gudu.com.au/about-us/index.md): who we are, the team, and how we work
- [Services](https://gudu.com.au/services/index.md): digital advertising, creative production, SEO and GEO, web design and build
- [Work](https://gudu.com.au/work/index.md): index of our client case studies
- [Ideas](https://gudu.com.au/ideas/index.md): articles from the team on marketing, SEO and strategy
- [Contact](https://gudu.com.au/contact/index.md): four quick questions about you and your project; a real person reads every answer

## Service pages

- [Advertising](https://gudu.com.au/services/advertising/index.md): paid search, social, video, programmatic and OOH from an independent performance marketing team
- [Paid Search](https://gudu.com.au/services/advertising/paid-search/index.md): Google Ads, Shopping and PPC management
- [Paid Social](https://gudu.com.au/services/advertising/paid-social/index.md): Meta, TikTok and LinkedIn advertising run in-house
- [Paid Video](https://gudu.com.au/services/advertising/paid-video/index.md): YouTube, BVOD and connected-TV campaigns
- [Programmatic](https://gudu.com.au/services/advertising/programmatic/index.md): display, CTV, DOOH and audio bought through demand-side platforms
- [Strategy](https://gudu.com.au/services/advertising/strategy/index.md): independent media strategy, planning and buying — where the budget goes and why
- [Research & Insights](https://gudu.com.au/services/advertising/research-insights/index.md): audience research, brand tracking and research consulting before the budget is committed
- [OOH](https://gudu.com.au/services/advertising/ooh/index.md): billboard, transit and digital out-of-home planned and bought at independently negotiated rates
- [Marketing Mix Modelling](https://gudu.com.au/services/advertising/marketing-mix-modeling/index.md): open-source MMM (Meridian/Robyn) measuring what each channel really contributes
- [Creative](https://gudu.com.au/services/creative/index.md): video, design, copy and brand identity from one independent team
- [Design](https://gudu.com.au/services/creative/design/index.md): campaign assets, infographics, presentations and collateral
- [Copywriting](https://gudu.com.au/services/creative/copywriting/index.md): web copy, SEO copy and campaign copy written by the senior team
- [Identity](https://gudu.com.au/services/creative/identity/index.md): branding services from the logo to the rules that keep it consistent
- [Video](https://gudu.com.au/services/creative/video/index.md): corporate and social video production — script, shoot, edit, delivery
- [Strategy](https://gudu.com.au/services/creative/strategy/index.md): brand and creative strategy — positioning, messaging and the plan
- [Animation](https://gudu.com.au/services/creative/animation/index.md): animated explainer videos, motion graphics and corporate animation made in-house
- [Print](https://gudu.com.au/services/creative/print/index.md): packaging design, annual reports and print collateral, concept to press-ready artwork
- [Static](https://gudu.com.au/services/creative/static/index.md): static ad creative for paid social — formats, variants and iteration
- [Technology](https://gudu.com.au/services/technology/index.md): SEO, GEO, web development, CRO and analytics run as one discipline
- [SEO](https://gudu.com.au/services/technology/seo/index.md): technical SEO, content and AI-search visibility, the way we run it for AGL
- [GEO](https://gudu.com.au/services/technology/geo/index.md): generative engine optimisation — getting brands cited in AI answers
- [Web Development](https://gudu.com.au/services/technology/web-development/index.md): custom WordPress, WooCommerce and Shopify builds
- [CRO](https://gudu.com.au/services/technology/cro/index.md): conversion rate optimisation — audits, landing pages and A/B testing
- [Analytics](https://gudu.com.au/services/technology/analytics/index.md): GA4 and Google Tag Manager set up, audited and maintained
- [Production](https://gudu.com.au/services/technology/production/index.md): the always-on production desk for banners, landing pages and site updates
- [Client Services](https://gudu.com.au/services/client-services/index.md): project management, content management, process improvement and documentation — how the work runs
- [Project Management](https://gudu.com.au/services/client-services/project-management/index.md): how campaigns and builds are run, tracked and reported
- [Content Management](https://gudu.com.au/services/client-services/content-management/index.md): website content updates done in-house, mostly in WordPress
- [Process Improvement](https://gudu.com.au/services/client-services/process-improvement/index.md): fixing the marketing workflows that slow campaigns down
- [Documentation](https://gudu.com.au/services/client-services/documentation/index.md): documented handovers, decisions and playbooks — nothing lives in one person's head

## Case studies

- [Pace](https://gudu.com.au/pace/index.md): took a SaaS ad platform from four Google impressions a day to a six-figure cumulative organic total in four months
- [AGL](https://gudu.com.au/agl/index.md): SEO and GEO strategy with ongoing execution for one of Australia's largest energy retailers
- [Southern Phone](https://gudu.com.au/southernphone/index.md): digital advertising and growth for the regional telco, partners since January 2021
- [m|devices](https://gudu.com.au/mdevices/index.md): website redesign plus the ad campaigns behind it
- [NOVUS Glass](https://gudu.com.au/novus-glass/index.md): digital advertising for the automotive glass repair network
- [Revolve Partners](https://gudu.com.au/revolve-partners/index.md): website design and build
- [Marina Bay Sands research](https://gudu.com.au/gudu-x-marina-bay-sands-research/index.md): our own SEO analysis of the Singapore hotel market

## Articles

- [How to get your brand cited in ChatGPT and AI Overviews](https://gudu.com.au/how-to-get-cited-in-ai-answers/index.md): the mechanics of becoming a source ChatGPT and AI Overviews quote
- [What’s a Digital Marketing Strategy? (And Why You Need One)](https://gudu.com.au/what-is-a-digital-marketing-strategy/index.md): aligning your marketing with business KPIs instead of burning budget
- [SEO myths vs truths in the age of AI](https://gudu.com.au/seo-myths/index.md): what Google's latest guidance means for your rankings
- [What’s content marketing and why it’s important to your business](https://gudu.com.au/importantance-of-content-marketing/index.md): why it earns trust and keeps working as AI changes search
- [How to improve your SEO](https://gudu.com.au/how-to-improve-your-seo/index.md): seven strategies for 2026, from GEO to E-E-A-T
- [SEO vs GEO. What's The Difference?](https://gudu.com.au/seo-vs-geo-whats-the-difference/index.md): how generative engine optimisation differs from classic SEO
- [Behind Digital Ad Delivery](https://gudu.com.au/behind-digital-ad-delivery/index.md): how ad algorithms decide who sees your ads
- [The Enduring Power of Brand Marketing: Lessons from Airbnb’s Strategic Shift](https://gudu.com.au/brand-marketing-lessons-from-airbnbs-strategic-shift/index.md): lessons from Airbnb's shift away from paid ads

## Optional

- [Privacy policy](https://gudu.com.au/privacy-policy/index.md)