--- title: Digital Marketing, SEO & Strategy Ideas | Gudu description: "Marketing articles from the Gudu team: SEO myths in the age of AI, SEO vs GEO, content marketing and why you need a digital strategy." canonical: https://gudu.com.au/ideas/ --- # Ideas Fearless thinking from the digital frontline. We share actionable insights that transform marketing challenges into sustainable growth opportunities for businesses of all sizes—transparent, innovative, and always ahead of the curve. ## What’s new - [How to get your brand cited in ChatGPT and AI Overviews](https://gudu.com.au/how-to-get-cited-in-ai-answers/) — Aug 14, 2026 - [What’s a Digital Marketing Strategy? (And Why You Need One)](https://gudu.com.au/what-is-a-digital-marketing-strategy/) — Jun 27, 2026 - [SEO myths vs truths in the age of AI](https://gudu.com.au/seo-myths/) — May 29, 2026 - Aug 14, 2026 — [How to get your brand cited in ChatGPT and AI Overviews](https://gudu.com.au/how-to-get-cited-in-ai-answers/) - Jun 27, 2026 — [What’s a Digital Marketing Strategy? (And Why You Need One)](https://gudu.com.au/what-is-a-digital-marketing-strategy/) - May 29, 2026 — [SEO myths vs truths in the age of AI](https://gudu.com.au/seo-myths/) - Apr 17, 2026 — [What’s content marketing and why it’s important to your business](https://gudu.com.au/importantance-of-content-marketing/) - Mar 12, 2026 — [How to improve your SEO](https://gudu.com.au/how-to-improve-your-seo/) - Sep 16, 2025 — [SEO vs GEO. What's The Difference?](https://gudu.com.au/seo-vs-geo-whats-the-difference/) - Dec 08, 2024 — [Behind Digital Ad Delivery](https://gudu.com.au/behind-digital-ad-delivery/) - Apr 22, 2024 — [The Enduring Power of Brand Marketing: Lessons from Airbnb’s Strategic Shift](https://gudu.com.au/brand-marketing-lessons-from-airbnbs-strategic-shift/) - Sep 21, 2023 — [Gudu + Marina Bay Sands: Organic Search Engine Optimisation Research](https://gudu.com.au/gudu-x-marina-bay-sands-research/)