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		<title>What SEO costs in Australia, and what you get for it</title>
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		<pubDate>Thu, 03 Sep 2026 07:00:00 +1000</pubDate>
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		<description><![CDATA[Why SEO quotes vary so wildly, what you are really buying when you pay a retainer, and the questions that expose a thin package before you sign it.]]></description>
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		<title>Google Ads or Meta Ads: where your budget belongs</title>
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		<pubDate>Tue, 01 Sep 2026 07:00:00 +1000</pubDate>
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		<description><![CDATA[Google Ads captures demand that already exists. Meta creates it. Which one your budget belongs in depends on what you sell, not on channel fashion.]]></description>
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		<title>What generative engine optimisation actually is</title>
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		<pubDate>Thu, 27 Aug 2026 07:00:00 +1000</pubDate>
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		<description><![CDATA[Generative engine optimisation, defined plainly: what GEO is, what it isn’t, and what the work looks like for an Australian business in 2026.]]></description>
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		<title>What a rebrand actually costs an Australian business</title>
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		<pubDate>Tue, 25 Aug 2026 07:00:00 +1000</pubDate>
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		<description><![CDATA[What drives the price of a rebrand, the line items that blow the budget, and how to compare two quotes that look nothing alike before you sign one.]]></description>
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		<title>The technical SEO checklist we run on every new client site</title>
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		<pubDate>Thu, 20 Aug 2026 07:00:00 +1000</pubDate>
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		<description><![CDATA[The technical SEO audit we run on every new Australian client site, in the order we run it, and what each check catches before it costs you traffic.]]></description>
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		<title>What you should actually spend on Google Ads in Australia</title>
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		<pubDate>Tue, 18 Aug 2026 07:00:00 +1000</pubDate>
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		<description><![CDATA[Work out a Google Ads budget from the auction backwards: what a click costs, how many you need, and the point where more spend stops paying for itself.]]></description>
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		<title>How to get your brand cited in ChatGPT and AI Overviews</title>
		<link>https://gudu.com.au/how-to-get-cited-in-ai-answers/</link>
		<pubDate>Fri, 14 Aug 2026 07:00:00 +1000</pubDate>
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		<description><![CDATA[Ask ChatGPT what your customers ask and someone else gets named. Here’s the practical work that makes a brand citable in AI answers and AI Overviews.]]></description>
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		<title>What’s a Digital Marketing Strategy? (And Why You Need One)</title>
		<link>https://gudu.com.au/what-is-a-digital-marketing-strategy/</link>
		<pubDate>Sat, 27 Jun 2026 07:00:00 +1000</pubDate>
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		<description><![CDATA[Building an online presence without a plan is just burning budget. Learn what a digital marketing strategy is and how to align it with your business KPIs.]]></description>
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		<title>SEO myths vs truths in the age of AI</title>
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		<pubDate>Fri, 29 May 2026 07:00:00 +1000</pubDate>
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		<description><![CDATA[Discover what Google’s latest guidance means for your SEO strategy. We breakdown the biggest AI and SEO myths vs truths to keep your content ranking.]]></description>
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		<title>What’s content marketing and why it’s important to your business</title>
		<link>https://gudu.com.au/importantance-of-content-marketing/</link>
		<pubDate>Fri, 17 Apr 2026 07:00:00 +1000</pubDate>
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		<description><![CDATA[What content marketing really is, why it earns trust with the people you want to reach, and how it keeps working as AI changes search.]]></description>
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		<title>How to improve your SEO</title>
		<link>https://gudu.com.au/how-to-improve-your-seo/</link>
		<pubDate>Thu, 12 Mar 2026 07:00:00 +1000</pubDate>
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		<description><![CDATA[Want to know how to improve your SEO? Discover 7 SEO strategies for 2026, from AI Search Optimisation (GEO) to E-E-A-T. Master your SEO with Gudu.]]></description>
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		<title>SEO vs GEO. What's The Difference?</title>
		<link>https://gudu.com.au/seo-vs-geo-whats-the-difference/</link>
		<pubDate>Tue, 16 Sep 2025 07:00:00 +1000</pubDate>
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		<description><![CDATA[With Al-powered summaries often serving as the destination, the strategic focus must expand. Learn about the key differences between SEO vs GEO.]]></description>
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		<title>Behind Digital Ad Delivery</title>
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		<pubDate>Sun, 08 Dec 2024 07:00:00 +1000</pubDate>
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		<description><![CDATA[A look at how the algorithms behind digital advertising decide who sees your ads, and how marketers can get better results from them.]]></description>
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		<title>The Enduring Power of Brand Marketing: Lessons from Airbnb’s Strategic Shift</title>
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		<pubDate>Mon, 22 Apr 2024 07:00:00 +1000</pubDate>
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		<description><![CDATA[Airbnb is future proofing it’s marketing strategy away from blunt lever paid ads and into long term brand investment.]]></description>
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		<title>Gudu + Marina Bay Sands: Organic Search Engine Optimisation Research</title>
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		<pubDate>Thu, 21 Sep 2023 07:00:00 +1000</pubDate>
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		<description><![CDATA[As a part of our commitment to staying at the forefront of market trends, we routinely conduct comprehensive SEO analyses across various markets and industries.]]></description>
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