Embedded SEO Expertise To Drive Non-Branded Growth.
Challenge
Navigating Complexity
Our client, a leading energy company, faced significant challenges with their SEO efforts. Despite having invested in expensive enterprise-grade software, the tools were under-utilised due to staffing issues. This gap in resources and expertise hindered their ability to achieve optimal online visibility and performance. The company needed a cost-effective solution to maximise the use of their existing software and improve their SEO outcomes.
Solution
Precision Optimisation
To address these challenges, we embedded an SEO expert directly into the company’s digital optimisation team, providing a seamless extension of their in-house capabilities at a fraction of the cost. Our strategy encompassed comprehensive technical and content-based SEO, leveraging powerful tools such as BrightEdge and Screaming Frog. Tomas, our SEO specialist, focused on on-page, off-page, and technical SEO, ensuring a holistic approach to improving the company’s search engine rankings and organic traffic.
Result
Elevated Performance
Over a six-month engagement, our integrated SEO efforts yielded considerable improvements in the company’s organic, non-branded growth. The enhanced SEO strategy not only boosted their search rankings but also led to more cost-effective results in paid media campaigns. By driving more organic traffic and reducing reliance on expensive competitor and generic terms, the company saw a significant increase in customer acquisition without escalating costs.